What is a Search Engine
What is a Search Engine?
A search engine is a program that searches for and identifies items in a database that corresponds to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web. In English, a web search engine, which is the most common search engine, is a type of website that helps a computer user find information on the Internet. For the sake of simplicity, I will only be talking about web search engines, since, as I said before, they are the most common search engines. Examples of web search engines are Google, Bing, and Yahoo.
According to multiple websites, including comscore.com, reliablesoft.net, and ebizmba.com, Google is and has been for a while now the top ranking web search engine. In October 2012, Google ranked first with a stunning difference of 45% from second place (Bing at the time). The problem is that I found the ranking by searching “web search engines ranking” on Google, Google with no doubt was the first. Bing and Yahoo are in constant competition for second place, but Bing was in second place leaving Yahoo third. Surprisingly, when I searched the same thing on Yahoo, it showed me the 2010 ratings, when Yahoo was in second place, whereas google showed ratings as recent as February 2015.
Here is a brief video about the history of search engines.
The history of web search engines is vast, so talking about and around the time Google was launched, webreference.com says, “Google was launched in 1997 by Sergey Brin and Larry Page as part of a research project at Stanford University. It uses inbound links to rank sites. In 1998 MSN Search and the Open Directory were also started. The Open Directory, according to its Web site, “is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.” It seeks to become the “definitive catalog of the Web.” The entire directory is maintained by human input.”
Google is an American global technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing (computer programs that are on the Internet rather than on your own computer), and software. Most of Google’s profit was made through AdWords which is an online advertising service that places advertising near the list of search results.
According to wikipedia.org and Google itself, Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Together they own about 14 percent of its shares but control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004. Supervoting stock is a “class of stock that provides its holders with larger than proportionate voting rights compared with another class of stock issued by the same company.”
Since Google was founded, it has been rapidly growing, resulting in the triggering of an enormous chain of products beyond Google’s core search engine. Google offers online software including email (Gmail), cloud storage (Google Drive), an office suite (Google Docs), and social networking system (Google+). Google also created some applications that are found on the App Store and Play Store including a photo editor (Snapseed) and an instant messaging app (hangouts). Google even created their own operating system called Chrome OS which, to be completely honest, isn’t that great.
Chrome OS is an operating system which runs Google chrome. The idea is a good one, but it doesn’t work unless you have a backup windows laptop with you. The problem is that you have to have access to WiFi for the laptop to work, so if you’re in a place with no WiFi, your laptop is basically useless. To solve that problem they should have added LTE to their laptops, but until that happens I think Chrome OS will keep being completely useless to the average consumer.
As mentioned in the video above, SEO stands for Search Engine Optimization. It is the act of getting traffic from the unaltered search results on a search engine. Simply, search engines look for titles, key words, links, reputation, and words in links. Generally, search engines like Google change their algorithm, it is like their recipe to ranking websites, frequently. People who want their websites to rank higher work hard to get the right keywords on their pages. They try to get the right title, which is a part of the HTML code that we don’t see, that will make the search engine rank them higher. They pay other websites to link back to them using specific words in their links. As Brad from the video above said, the problem is that these websites are paying to only temporarily boost their ranking. Every time the search engine changes their algorithm, they have to pay even more money to cheat the new algorithm. Instead of wasting their money on SEO’s, websites should spend their money on making their content better and more relevant. They should spend their money on getting better writers.
In conclusion, using the internet would be so difficult, troublesome, and people would never have been able to achieve all that they can from the internet today, if they did not have search engines. Even with search engines, it wasn’t still quite easy to navigate around the internet. It wasn’t till Google came along that the internet was truly accessible. In a sense, Google is a true hero.
What is your favorite search engine and why?
Just for fun, what was Google’s original search engine name?
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